![]() ![]() Period Effects (everyone is effected by war, economic recessions, pandemics),.Life-Cycle Effects (people change as they age),.The 3 effects that explain generational change in societies:.categories and concepts of generations: (Ludwig Wittgenstein’s search for necessary and sufficient conditions for any of our everyday concepts),.generations: Pre-war/Silent, Baby Boomers, Generation X, Millennials and Generation Z,.how earlier scholars of generations were like astrologers writing horoscopes e.g., William Strauss and Neil Howe: every generation falls into one of 4 types: idealist, reactive, civic, and adaptive, same order in an 80-year cycle of crisis and renewal,.how companies waste millions of dollars hiring “experts” on generations, e.g., a “millennial expert” or “millennial consultant”, but they don’t know what they’re talking about,.His research has been covered by the Washington Post, Economist, Financial Times, Quartz, NBC, BBC, and elsewhere. He is the author of Why We’re Wrong About Nearly Everything. Duffy previously directed public affairs and global research at Ipsos MORI and the Ipsos Social Research Institute, which, among other initiatives, ran the world’s largest study of public perception. Their parents are too.īobby Duffy, one of the UK’s most respected social researchers, is professor of public policy and director of the Policy Institute at King’s College London. The Generation Myth is a vital rejoinder to alarmist worries about generational warfare and social decline. Based on an analysis of what over three million people really think about homeownership, sex, well-being, and more, Duffy offers a new model for understanding how generations form, how they shape societies, and why generational differences aren’t as sharp as we think. In The Generation Myth, he argues that our generational identities are not fixed but fluid, reforming throughout our lives. It makes for good headlines, but is it true? Bobby Duffy has spent years studying generational distinctions. We assume people born around the same time have basically the same values. ![]()
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